The Closet Clique
A peer-to-peer fashion marketplace that lets verified high school and college girls rent and sell their clothes within trusted school-based communities.
Project Details
Client
The Closet Clique LLC
Year
2023
Duration
4 months
Our Role
Mobile & Web Development
Key Result
100+ daily active users
Project Background
The Closet Clique is a unique fashion marketplace designed specifically for high school and college students. The platform enables verified users to rent and sell clothing within their school communities, promoting sustainable fashion and affordability.
Technology Stack
Problem-solving approach
The Challenge
Young consumers want access to trendy fashion without the environmental impact or financial burden of constant purchasing. Existing resale platforms lack the trust and community focus needed for peer-to-peer clothing rental among students.
Our Solution
We created a mobile-first platform with school-based verification, secure payment processing, and social features that encourage community engagement. The rental system includes damage protection, delivery coordination, and reputation management.
How we built it
A step-by-step breakdown of our development approach for this project.
Market Research
Conducted surveys and focus groups with target demographic to understand preferences and concerns.
Trust Framework
Developed a verification system using school email domains and social proof mechanisms.
Mobile Development
Built a native mobile experience with React Native, optimized for the target demographic's usage patterns.
Community Features
Implemented social features including following, wishlists, and school-based feeds.
Project Outcomes
Measurable results and impact from this project.
Daily active users
Items listed in first month
App store rating
User retention rate
“I love being able to rent outfits for special events from girls at my school. It's sustainable and saves so much money!”
Emily Rodriguez
UCLA Student